Louie Montan

Louie Montan is a longtime small business builder, behind-the-scenes operator, writer, marketer, website creator, and practical business coach for people who are trying to make real work happen in the real world. He has spent decades around small businesses, service businesses, family businesses, creative projects, websites, sales conversations, customer follow-up, and the kind of business details that rarely look glamorous but often decide whether the whole thing works. Before writing business books and building online resources, Louie worked as a wedding DJ, where he learned how much business depends on reading people, leading conversations, creating trust quickly, handling pressure, and keeping the show moving even when something unexpected happens. Later, he became the behind-the-scenes operator and marketing force behind The Organic Personal Chef, the personal chef service he built with his wife, Chef Vanda Azevedo. While Chef Vanda brought the culinary skill, Louie handled much of the business machinery around the service: marketing, websites, client conversations, contracts, positioning, systems, scheduling support, customer communication, and plenty of real kitchen work when needed. That experience gave him a practical education in what small service businesses really need. Not theory. Real systems. Clear offers. Better customer communication. Follow-up. Pricing confidence. Trust. Scheduling. Boundaries. Proof. Repeat business. A website that actually explains the business. A way to keep moving when the owner is tired, busy, and wearing too many hats. Over time, Louie turned those lessons into books, resources, websites, and content for small business owners, personal chefs, freelancers, service providers, and solo operators who need advice that does not sound like it came from a conference stage fog machine. His work is practical, direct, encouraging, and built around one core belief: Most small business owners do not need more hype. They need clearer next steps. They need business tasks that are small enough to start and useful enough to matter. That is where 12 Minutes A Day comes from.

Build Your Local Visibility Plan

Weekend Power Deposit: Build Your Pricing Message

This weekend, put the pieces together into one reusable pricing message. Use this structure: Thanks for asking.Pricing depends on [main factors].Most [service/project/visit] starts at or ranges from [price/range], depending on scope.That includes [brief value or inclusions].To give you the right next step, please send [details needed]. Here is a sample: Thanks for asking. Pricing depends…

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Build Your Offer Comparison Block

Weekend Power Deposit: Build Your Offer Comparison Block

This weekend, put the pieces together into one offer comparison block. Use this structure: Choose the Level of Help That Fits Option 1: [Name]Best For:Includes:Good Starting Point If: Option 2: [Name]Best For:Includes:Good Starting Point If: Option 3: [Name]Best For:Includes:Good Starting Point If: Most People Start Here:[Recommendation sentence] Not Sure?[Message with what to send so you…

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Build Your Next-Year Starting Checklist

Weekend Power Deposit: Build Your Next-Year Starting Checklist

This weekend, put your starting plan together. Use this structure: Next-Year Starting Checklist First Focus:The main area I will improve first: Why This Focus Matters:How it will make the business stronger, calmer, clearer, or more profitable: First 30-Day Priority:What I will improve during the first month: First Small Project:The first project I will complete: First…

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Build Your Monthly Reset Checklist

Weekend Power Deposit: Build Your Monthly Reset Checklist

This weekend, put the whole monthly reset together. Use this structure: Monthly Business Reset Month Reviewed:[Month / Year] 1. What Happened 2. Money Pattern 3. Customer Pattern 4. Marketing Pattern 5. Operations Pattern 6. Next Month’s Focus Main Focus:[One focus] Supporting Action:[One action] Next Three Monthly Priorities: One Thing I Am Not Carrying Forward:[Something to…

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