Louie Montan
Louie Montan is a longtime small business builder, behind-the-scenes operator, writer, marketer, website creator, and practical business coach for people who are trying to make real work happen in the real world.
He has spent decades around small businesses, service businesses, family businesses, creative projects, websites, sales conversations, customer follow-up, and the kind of business details that rarely look glamorous but often decide whether the whole thing works.
Before writing business books and building online resources, Louie worked as a wedding DJ, where he learned how much business depends on reading people, leading conversations, creating trust quickly, handling pressure, and keeping the show moving even when something unexpected happens.
Later, he became the behind-the-scenes operator and marketing force behind The Organic Personal Chef, the personal chef service he built with his wife, Chef Vanda Azevedo. While Chef Vanda brought the culinary skill, Louie handled much of the business machinery around the service: marketing, websites, client conversations, contracts, positioning, systems, scheduling support, customer communication, and plenty of real kitchen work when needed.
That experience gave him a practical education in what small service businesses really need.
Not theory.
Real systems.
Clear offers.
Better customer communication.
Follow-up.
Pricing confidence.
Trust.
Scheduling.
Boundaries.
Proof.
Repeat business.
A website that actually explains the business.
A way to keep moving when the owner is tired, busy, and wearing too many hats.
Over time, Louie turned those lessons into books, resources, websites, and content for small business owners, personal chefs, freelancers, service providers, and solo operators who need advice that does not sound like it came from a conference stage fog machine.
His work is practical, direct, encouraging, and built around one core belief:
Most small business owners do not need more hype.
They need clearer next steps.
They need business tasks that are small enough to start and useful enough to matter.
That is where 12 Minutes A Day comes from.
