Clean Up Your About Section
Why This Matters
Your About section is not really about you.
It is about helping the customer feel safer choosing you.
Yes, your story matters. But the customer is still asking, “Can I trust this person?”
What This Does for Your Business
A stronger About section builds credibility, personality, and connection.
It makes you feel more real.
What Your Customer Sees
Your customer sees a person or business they can understand.
They see experience, values, and a reason to feel comfortable contacting you.
The 10–12 Minute Fix
Open your About section.
Look for one sentence that is vague, stiff, outdated, or too self-focused.
Rewrite it to connect your experience to the customer’s benefit.
Use this structure:
I/we do [service] because [customer problem or desired outcome].
Or:
My goal is to help [type of customer] feel [benefit].
Simple Example
Instead of:
We are passionate about providing excellent service.
Try:
We help seasonal homeowners feel more comfortable leaving their Venice-area homes unattended, knowing someone dependable is checking in while they are away.
Virtual High Five
Nice. You made your About section less generic and more useful.
That is a real trust move.
Momentum Pep Talk
People hire people they feel good about trusting.
Your About page does not need to be dramatic. It needs to feel real.
Let’s fix one thing today.
Build a Better Small Business in 12 Minutes a Day
12 Minutes A Day gives small business owners practical marketing tasks, website fixes, follow-up ideas, local visibility tips, review requests, content prompts, and offer clarity exercises that can be done in short, focused sessions. The goal is not perfection. The goal is motion.
One finished task is not small. It is evidence. Evidence that your business is still alive, that you are still moving, and that the mess can get smaller one piece at a time. Set the timer. Do the useful thing. Let’s fix one thing today.
